Finally, someone realized that pressing the start/stop button is a pain when using a shoulder rig. While Red Rock Micro already has a solution to this problem, it is not elegant or practical since you have to place the remote in front of the camera. The solution proposed by Switronix is better (since you can position the remote at the back of the camera), yet not perfect. Before going further, lets look at their press release.

NEW FLEX DSLR Remote from Switronix Inc.

January, 27th 2010
Rockville Centre – NY: Switronix Inc releases the FLEX DSLR Remote. The FLEX is a patent-pending, handle mounted DSLR remote unit that triggers HD video start and stop recording for Canon 5D/7D. The FLEX’s unique gooseneck arm houses an optic to be positioned within line of sight to the remote sensor on the Canon cameras (transmits up to 1m away, 135deg spread). Once positioned, the remote transmits a signal through the optic when the button is depressed.
The arm can be extended up to 12″ and coils down to approximately 3″ in diameter. The FLEX’s all metal construction will standup to the everyday rigors of HD DSLR video production. Max clamp diameter 1.5″. Powered by 2 included AAA batteries. The FLEX DSLR remote will have a street price of around $150.
Shipping week of 2/8/10
For more information Visit: www.switronix.com

150$?

Yes, that is a little steep and it does not look super ergonomic to me. While I applaud the idea, I hope someone comes up with a more refined solution. Actually, I know someone who is working on a similar issue: me!

Should you get this?

Unless there is a use case I did not think about or you really have to position the camera in an awkward place, I think it would be better to wait and see what the competition is coming with.